studio vs agency: all about personalization
We often get asked what it means to be a creative studio and why we don’t call ourselves an agency, so we thought it would be a good idea to address the question by comparing the two approaches side by side so you can see the benefits and limitations of each.
The key differences we will go over relate to service offerings, team size, project scope, and flexibility.
Marketing Agency
Wider range of services: Offers a full suite of services, including marketing strategy, branding, campaign development, media buying, PR, and digital marketing.
Larger Teams: Typically have a larger team of specialists to handle various aspects of a project.
Border scope: Well-equipped to handle large-scale projects and complex integrated campaigns.
More Structured: Due to their size and complexity, they may have a more structured process. They are sometimes bureaucratic and inflexible.
Design Studio
Big focus on beautiful design: Leans to the side of artistic craft.
Smaller Teams: May have smaller teams that can come together specifically for each project. Offers more flexible structures.
Specialized Focus: Typically focuses on visual design-related services, such as branding, graphic design, UI/UX design, and website design. Ideal for specialized projects.
Flexibility: Often excel in flexibility and rapid adaptation to client needs.
We decided to form a design studio for two reasons: 1. our interest in mission-oriented, educational projects and 2. our love for beautiful multicultural design. Organizations usually choose this type of company if they need specialized stunning visual design services or a more flexible and adaptable approach. Choose Buenas Causes Studio if you like this AND bilingual creativity for your project.